Download Ebook Nuevo juego, nuevas reglas. Marketing de vanguardia (Spanish Edition), by Alvaro Rattinger
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Nuevo juego, nuevas reglas. Marketing de vanguardia (Spanish Edition), by Alvaro Rattinger
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This book explores the new relationship between consumers and brands, what are the drivers that allow continued growth in brand favorability. The new marketplace demands more speed and honesty from brand in the way they communicate their values to the market. It explores marketing automation, social media, and digital marketing strategies.
- Sales Rank: #1867905 in eBooks
- Published on: 2013-04-22
- Released on: 2013-04-22
- Format: Kindle eBook
Most helpful customer reviews
1 of 1 people found the following review helpful.
Mucho m�s de lo que esperaba encontrar
By Arabela
Nuevo juego, nuevas reglas. Muestra de una manera sencilla y precisa, los distintos �ngulos de la mercadotecnia, como consumidor, como mercad�logo y como empresa. Es sin duda una recopilaci�n de mucha informaci�n actualizada que gracias a un "merc�dologo y estudiante perpetuo" como acertadamente llaman a su autor, �lvaro Rattinger. El que podamos disfrutar de un libro que nos cuenta a trav�s de una gran visi�n como la de Rattinger, de una manera aterrizada, con ejemplos, recomendaciones e incluso herramientas digitales que forman parte ya del fascinante rumbo que marcan ahora, las tendencias del consumidor.
Disfrut� cada momento de este excelente libro, le doy gracias al autor �lavro Rattinger, por tomarse el tiempo de escribirlo, para poder compartir su conocimiento con todos a los que nos apasiona la mercadotecnia.
0 of 0 people found the following review helpful.
Muy enriquecedor y definitivamente un texto que te pone nuevos ...
By PCT
Muy enriquecedor y definitivamente un texto que te pone nuevos est�ndares de exigencia para el desarrollo y evoluci�n de tu actividad profesional. Realmente muy recomendable.
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