Kamis, 29 November 2012

[L995.Ebook] Fee Download Nonmammalian Genomic Analysis: A Practical GuideFrom Academic Press

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Nonmammalian Genomic Analysis: A Practical GuideFrom Academic Press

Offering detailed protocols for those needing to construct a variety of maps and isolate genes, this unique book is intended to popularize the new techniques of genome analysis derived from the Human Genome Project. The power of these new methods is often most striking when applied to problems outside of human genetics, particularly the nonmammalian systems on which many researchers focus. Many of these organisms are economically important and biologically rich.
Nonmammalian Genomic Analysis: A Practical Guide covers the "how to" aspects of preparation, handling, cloning, and analysis of large DNA and the creation of chromosome and genome maps. This lab manual facilitates the transfer of these technologies to small "low tech" environments and allows them to be used by those with no background in genome mapping or large-fragment cloning. Like having a local expert, this collection provides procedures for anyone, anywhere, and allows the replication of others' success.

Key Features
* Includes detailed and clearly-written step-by-step protocols
* Evinces expected results and offers trouble shooting advice
* Provides techniques appropriate for small laboratories as well as those with limited resources
* Covers a broad variety of cloning systems, including single copy vectors
* Discusses a diverse range of organisms, from prokaryotes to eukaryotes, from single-celled organisms to highly complex organisms

  • Sales Rank: #14293633 in Books
  • Published on: 1996-08-19
  • Original language: English
  • Number of items: 1
  • Dimensions: 9.00" h x .83" w x 5.90" l,
  • Binding: Paperback
  • 353 pages

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Kamis, 22 November 2012

[D893.Ebook] Free Ebook Talk of the Town, by Tonya Ridley

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Talk of the Town, by Tonya Ridley

Diamond and Mya are best friends, who grew up in the one of the worst hoods in ATL. Both are determined to have it all, and soon become two of the dirty south s most notorious women. Getting money is their top priority, by robbing every hustler that crosses their path; but both women have different goals. Mya wants to be the next ghetto superstar. She results to sex and violence to reach her goal as she stalks every man with swollen pockets. Nothing will stand in her way of becoming the girl who runs ATL. Diamond has dreams of owning her own hair salon, so she becomes Mya s partner in crime, and makes the transition from stylist to thief; but their friendship will be put to the test when Diamond meets Scottie, a wealthy white boy, who becomes her next score. Diamond soon finds herself in a life of fast money and a world that takes no prisoners.

  • Sales Rank: #3219132 in Books
  • Brand: Brand: Life Changing Books
  • Published on: 2007-07-23
  • Original language: English
  • Number of items: 1
  • Dimensions: 8.50" h x .60" w x 5.50" l,
  • Binding: Paperback
  • 264 pages
Features
  • Used Book in Good Condition

Most helpful customer reviews

7 of 7 people found the following review helpful.
Life of Grime
By AndreaDenise
"Talk of the Town" was an electrifying read. Tonya's style of writing is candid, realistic and hardcore.

Mya: hands down, is the most cold-hearted, twisted chick in Urban Literature. In one sentence, she spoke about slaughtering her enemies, in the next, settling down and starting a family.

Diamond: as much as she wants to, just can't seem to walk away from a life of crime. When she finally finds true happiness, she realizes things are not what they appear to be. She's becomes a pawn to an affluent, drug lord and stumbles deeper into the game.

Scottie: I knew dude was too good to be true. I thought he was one of the "good" guys. Boy was I wrong. One minute, you felt that Scottie was going to be "played" like a lottery ticket but it is HE who ends up a winner: Mr. Untouchable.

If you're looking for excitement from beginning to end, "Talk of the Town" will certainly deliver the goods.

I'm grateful to Tonya for discouraging me from relocating to the ATL. I'll remain right here in the boogie down Bronx. LOL

4 of 4 people found the following review helpful.
This talk WILL Leave you speechless!!
By Michelle
"Talk of The Town" by Tonya Ridley was a great read. There is a ton of violence in this story, but I enjoyed it anyways.
Mya and Diamond are two best friends from the hood in the ATL, Mya's dream is to get rich by shedding the blood of hustlers. Mya wants her name ringing in the ears of the hood, by robbing, killing and selling drugs.
Diamond wants to go legit and dreams of opening her own hair salon. Diamond is only setting dudes up to earn some extra cash, but that life is truly not for her.
Everything changes when Diamond falls in love with Scottie, who is a rich White/Cuban dude that is making millions. Scottie is supposed to be the next "vic" and Mya is enraged when she learns that Diamond has went against the grain. The events that follow set Atlanta on fire!!!!

1 of 1 people found the following review helpful.
Prepare to Fall in Love
By Yo Mama
I bought this book directly from the author at Women's Empowerment in 2008. There was something about the cover that just caught my attention.

The only downside of this book is that it's not long enough. I just didn't want to stop reading. I loved this book. It's funny because I had thirty pages to go and me and my then boyfriend went out to eat at Chili's and I couldn't put the book down. I mean I was literally reading it at the table instead of talking to him. I knew it was rude but I could not help it. The book was that good.

He was mad at first. But once I let him read it, he understood my obsession. And once you read it, you will too.

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[V705.Ebook] PDF Ebook Life and Teaching of the Masters of the Far East (6 Volume Set), by Baird T. Spalding

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Life and Teaching of the Masters of the Far East (6 Volume Set), by Baird T. Spalding

ELEVEN MEN embarked upon a journey in 1894 with one objective: ...to find the great spiritual teachers of the Far East and witness their uncommon abilities.
Since these Masters were scattered over a wide territory that covered a large portion of India, Tibet, China, and Persia, they knew it could take years of searching many secluded villages and hidden mountain communes. Planning each step of the journey became a challenge knowing that countless miles of rugged terrain separated the remote and isolate locations that were imperative to the exploration. Even though they could plot their route on a map and see where they were headed, the destination deep within the souls of eleven scientifically trained men remained uncertain. Baird T. Spalding and the others were practical in nature and the thought of spiritual masters performing miracles seemed impossible. Despite these suspect thoughts, something compelled them to move onward. So they did.

Volume 1: Introduction of the Master Emil. Visit to the "Temple of Silence". Astral Projection. Walking on Water. Visit to the Healing Temple. Emil Talks about America. The Snowmen of the Himalayas. New Light on the Teachings of Jesus. ISBN# 9780875163635

Volume 2: Visit to the Temple of the Great Tau Cross. Visit with the Master Jesus. Jesus discussed the nature of hell; the nature of God. The Mystery of thought vibrations. Jesus feeds the multitude. An account of a healing experience. Jesus and Buddha visit the group. ISBN# 9780875163642

Volume 3: One of the masters speaks of the Christ consciousness. The nature of cosmic energy. The creation of the planets and the worlds. The trip to Lhasa. Visit at the Temple Pora-tat-sanga. Explaining the mystery of levitation. A doubltless convinced of the existence of Jesus. ISBN# 9780875163659

Volume 4: First presented as "The India Tour Lessons." Each chapter has text for study as well as guides to teachers for developing and interpreting the material. Among subjects covered: The White Brotherhood, The One Mind Basis of coming social reorganization Prana. ISBN# 9780875163666

Volume 5: Lectures and articles by Spalding; also a brief biographical sketch. Partial contents: Camera of past events. Is there a God. The divine pattern. The reality. Mastery over death. The law of supply. ISBN# 9780875163673

Volume 6: Thirty-five years after the appearance of Volume 5 of Life & Teaching of the Masters of the Far East, ten dusty cartons were discovered in the DeVorss warehouse, some of which held Spalding manuscripts, paper, letters, photographs, and other materials related to this man whose name has been a legend in metaphysical and truth circles.
The New Volume 6 includes: Articles previously omitted from Vol.5, Photographs, The 1935 India Tour and correspondence, Rare letters, Personal recollections of BTS, Spalding's last days, Spalding biography and memorabilia. ISBN# 978087516988

SET 6 volumes: Handsomely boxed in their own sleeves: Since 1924, when these writings first appeared, they have influenced and inspired generations of seekers. Astonished at the interest in his discoveries and experiences, he wrote Volume 2 (1927). Volume 3 (1935) followed along with a 30 city tour. Volume 4 (1948) and Volume 5 (1955) were compiled from his question and answer material and Volume 6 (1996)contains historical reference to his articles for the Mind Magazine 1935-37. ISBN# 9780875165387

Audio 3CD SET (169 min) The content of this CD is an abridged version of the expedition which takes place in the first three volumes. ISBN# 9780875168180


For more information about the life of Baird T. Spalding and DeVorss & Company publishers visit: devorss.com/spalding.htm

  • Sales Rank: #36840 in Books
  • Brand: Brand: DeVorss n Company
  • Published on: 1986-06-01
  • Format: Box set
  • Original language: English
  • Number of items: 6
  • Dimensions: 8.27" h x 3.23" w x 5.42" l, 3.02 pounds
  • Binding: Paperback
  • 844 pages
Features
  • Used Book in Good Condition

Review
"The spiritual journey is a journey like no other. Although there is a destination, its direction is not from here to there . . . but rather from without to within."
-- MARA MARIN, from Be Still and Know

About the Author
Baird T. Spalding, whose name became legend in metaphysical circles during the first half of the 20th century, played an important part in introducing to the Western world knowledge of the Masters, who are assisting and guiding the destiny of mankind. Born in England, at age four he went to India. At age seventeen he finished the University and went to California where he stayed two years. He then traveled to Heidelberg, Germany and studied for eight years and then returned to California for post-graduate work in Archaeology at Berkeley and Stanford.
`After years of working with publisher Douglas DeVorss to write and promote the Life & Teaching series, Spalding died in 1953 in Arizona.

Most helpful customer reviews

0 of 0 people found the following review helpful.
Spiritual Enlightenment at it's best.
By Bobby E.
This volume will enlighten your mind to a whole new world of consciousness. Anyone on a spiritual journey looking for purpose and direction, this needs to be in your collection.

0 of 0 people found the following review helpful.
Exceptional!
By K. Ellison
This series of books, along with Autobiography of a Yogi, defined my philosophy in my college years and for the rest of my life..

0 of 0 people found the following review helpful.
Five Stars
By Tonya S. Amburn
A must read!

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Senin, 19 November 2012

[Y884.Ebook] Ebook The Legacy of Merlin (Charmed), by Constance M. Burge

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The Legacy of Merlin (Charmed), by Constance M. Burge

The Halliwells are on holiday in Arthurian legend territory and it is not long before Piper stumbles across a Druid ritual with Niall - tall, broad-shouldered, with soulful dark eyes - at its centre. Niall amazes the sisters by telling them that the Druids have brought him into the twenty-first century in order to re-create an ancient ceremony and produce a child with phenomenal powers who would be totally in their control. Niall is desperate to get back to his own time and the sisters promise to help, but they are going to have to call on all their strength to outwit the Druids.

  • Sales Rank: #2838088 in Books
  • Published on: 2001-06-04
  • Original language: English
  • Number of items: 1
  • Dimensions: .71" h x 6.93" w x 4.09" l,
  • Binding: Paperback
  • 192 pages

Most helpful customer reviews

0 of 0 people found the following review helpful.
Not the best
By Melissa Elliott
Not as good as I had been expecting. You might want to by other 'Charmed' Books first.

1 of 1 people found the following review helpful.
Charmed? Not this book.
By Priscilla Eliza "Halliwell"
The Legacy Of Merlin is a story that is well-written in the usual manner a typical Charmed book is written in, but flawed, plot-wise:

Book's flaws: The plot was rickety-thin and not very informative on what the story's main focus is about.

Secondly, it is mentioned that the sisters have to go back in time, to help their "innocent", who happens to be Niall, the mysterious stranger, which only happens to be for a very short while and only 2 of the sisters do go back in time.

Thirdly (and the most major incomprehension), I don't understand how could Diana and the Driuds to be so possibly powerful that they can summon Niall 1500 years in the past, to the future, just like that. And what Diana wants is to be very powerful???? When she herself doesn't not have much power?!?!?! The fact that she and her group of hypnotized human-sheep could summon someone who is practically an unknown legend in the past, to their own time, is downright hard to believe that all she wants is more power (a baby), with that "unknown legend". Not only does it not make any sense at all, (even in the Charmed universe), the idea of it is far-fetched.

And the ending was predictable AND too, unbelievably simple, which ruined the intrigue of the whole book. Also, at the end, some parts of the story were kind of messed up, going off the main storyline, and might make the reader think at the end, "That's it?!"

Oh yes, there is no major battle, which is rather disappointing as these kind of typical intrigues in a Charmed book makes it worth reading. The Legacy Of Merlin is not.

But despite these major faults that is in this story, I still enjoyed it. If you like Charmed, but don't be surprised if your find yourself getting annoyed with the confusion and blunders in this book.

0 of 0 people found the following review helpful.
Great Book
By R. C. Tyburski
I Love Charmed, I loved the book Legacy Of Merlin. In the book, Prue and her sisters go to England because Prue is buying books for a collector. So they think it's going to be relaxing, but they're wrong when phoebe meets a guy in a magic bookstore named Niall and has a premanition of a baby. She doesn't know if it's hers so Phoebe and Niall go out on a couple of dates. Meanwhile, Piper is Making love charms that she saw in a book and accidently uses one on this guy Sir Andrew.

So the next day Piper see's Niall and this other woman doing some kind of ritual. So she goes and warns her sisters. Prue Made friennds with an older woman Mrs. Jefferies while she buys fruit from her stand. Piper warns them and Phoebe doesn't believe her. So thats when we find out that Niall is from 1400 years ago. He is the son of Merlin. And that woman is his friends Diana.

The next morning prue goes to get some fruit but Mrs. Jefferies isn't there. Her and Piper go into her house but doesn't find her. So they go to Diana's and She hurts Niall and Phoebe. The Deal Is if Niall doesn't make a baby with Diana by Midnight he will die. So Prue And Piper go back to Nialls time to get a spell Off Merlin. He gives it them and they go back to present time. But Niall wants to go back so hoebe says goodbye to hime and the sisters go back Home.

Ps this book was so good I read it in a day

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Sabtu, 17 November 2012

[N678.Ebook] Free Ebook Le Cordon Bleu Guia Completa de las Tecnicas Culinarias = Le Cordon Bleu Complete Guide to Culinary Techniques (Spanish Edition), by Jeni

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Le Cordon Bleu Guia Completa de las Tecnicas Culinarias = Le Cordon Bleu Complete Guide to Culinary Techniques (Spanish Edition), by Jeni

From the most famous cooking school in the world, here is a winning combination of secrets, techniques, and basic food preparation with step-by-step illustrations, advice, recommendations, recipes from the professionals, and beautifully decorated dishes.

De la escuela de cocina m�s famosa del mundo, incluye los secretos de m�s de 800 t�cnicas y preparaciones culinarias b�sicas, ilustradas paso a paso, completadas con sugerencias y consejos, recetas de los principales profesionales y platos bellamente decorados.

  • Sales Rank: #3322710 in Books
  • Published on: 2001-09
  • Ingredients: Example Ingredients
  • Original language: Spanish
  • Number of items: 1
  • Dimensions: 1.17" h x 8.70" w x 11.06" l,
  • Binding: Hardcover
  • 351 pages

Review
"An essential volume for the experienced cook and professional chef." -- Cr�ticas

About the Author
Jeni Wright is a food writer and Eric Treuille is a chef. Le Cordon Bleu, founded in 1895 in Paris, is the world's most famous culinary academy, teaching professionals and amateur enthusiasts alike.

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Senin, 12 November 2012

[K705.Ebook] Download ULTIMATE FRENCH: BEGINNER - INTERMEDIATE., by Annie. Heminway

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  • Published on: 2004
  • Binding: Hardcover

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12 of 13 people found the following review helpful.
An excellent introduction to spoken and written French
By Gordon Trunk
As I write this, I'm a little over halfway through this program, and I am very pleased with it. The four CDs for use with the book are very clear and useful in helping to pronounce French correctly. The book is an excellent text-all points of grammar are explained clearly and plenty of examples are given to illustrate how to use the language correctly. The dialogues are easy to learn and very practical-they contain things that the average person would actually talk about when visiting a French-speaking area; topics such as food, shopping, buying train tickets, sightseeing, and so forth. The book also contains an excellent and useful appendix, which recaps points of grammar and has a section on letter writing.

So why four stars instead of five? My main criticism concerns the "Learn as you Go" CDs. I do not find these terribly helpful. They contain extra phrases like "The chair is made of mahogany" that the average user is extremely unlikely to need, and that with no transcription whatever, so it's hard to say if you've repeated it correctly or not. I think the "Learn on the Go" CDs could have been put to much better use recording the many grammatical examples in the text. In their defense, they do go over the pronunciation of new verb conjugations as they are introduced, and that IS very helpful. The space on these four CDs could, however, in general have been much better used.

The book does have a few minor flaws. For instance, in one early dialogue the year 1960 is said, at a point when only the numbers up to 19 have been taught (and in French, 1960 is said as one thousand nine hundred sixty). There are a few other things that would confuse a complete newcomer to French, though if you've had any exposure to French before the book won't give you any trouble. Even if you are completely new to French, I would still recommend this product. If you make it through the first few units it will go very easily afterward if you stick with it. Also, though the course is self-contained, I would strongly recommend getting a dictionary and a verb guide to go with it. Then you will have all the tools you need to learn basic French independently.

This course's few flaws are far outweighed by its many good points. It is enjoyable to use and very informative. It demands effort, of course-like everything worth doing. I believe this is the best self-teaching course for French available, and I look forward to moving on to the Advanced set soon.

0 of 0 people found the following review helpful.
Nice textbook
By El Lobo Rojo
Great book so far. I'm using this as a reference alongside Duolingo to brush up on my French. It's a solid text book.

6 of 7 people found the following review helpful.
For serious learner
By Ahmed Badawy
If you are a serious learner, this course is for you. I have used also Pimsleur and Fluenz. They are suitable for a tourist, but they won't really teach you the language. What is good about this course is that it covers grammar, pronunciation and vocabulary. Each lesson has plenty of excercises. I did also love the cultural note in each lesson. You should expect to spend a considerable amount of time on the course to get the most benefit. Accompanied Cds are very helpful tool especially the "Learn on the Go" Cds. Enjoy your learning.

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Jumat, 09 November 2012

[W536.Ebook] Ebook Free Group Sequential Methods with Applications to Clinical Trials (Chapman & Hall/CRC Interdisciplinary Statistics) Hardcover - September 15, 1

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Group Sequential Methods with Applications to Clinical Trials (Chapman & Hall/CRC Interdisciplinary Statistics) Hardcover - September 15, 1

  • Published on: 1605
  • Binding: Hardcover

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Rabu, 07 November 2012

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This book is a guide for those caregivers who want to include inner healing prayer as part of their ministry. Whether professionals or concerned laypeople, Christians can be used consistently by the Lord to facilitate deep change and healing in wounded people.

  • Sales Rank: #186632 in Books
  • Published on: 2003-10-15
  • Original language: English
  • Number of items: 1
  • Dimensions: 9.00" h x .58" w x 6.00" l, .86 pounds
  • Binding: Paperback
  • 254 pages

Review
An excellent book on how to go beyond mere understanding of our problems to healing. --Charles Kraft, Fuller Theological Seminary

Caregivers will find his insights helpful for both their personal and professional lives. --Gary Moon, author of Homesick for Eden

Dr. Wardles gives us not just good insight but practices that work. ---- Ken Blue, author of Authority to Heal

About the Author
Dr. Terry Wardle is Professor of Spiritual Formation at Ashland Theological Seminary, Ashland, Ohio. He is the author of Wounded: How to Find Wholeness and Inner Healing through Him; Draw Close to the Fire: Finding God in the Darkness; Whispers of Love in Seasons of Fear; and The Soul's Journey into God's Embrace. He holds frequent seminars on inner healing prayer for therapists, counselors, pastors and other caregivers. He and his wife Cheryl are the parents of a son and three daughters.

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0 of 0 people found the following review helpful.
I have read this book 3 or 4 times because ...
By Jeanne Justiss
I have read this book 3 or 4 times because it is so real and helpful for ministry. Thank you Dr. Wardle.

9 of 10 people found the following review helpful.
Excellent Pastoral/Counseling Help and Resource
By Anita E. Mccants
This book provided great direction to me for myself as well as for my ministry and as a counselor. Terry Wardle shares himself, his experience and his ministry with us in such way that we are compelled to grow and change!

1 of 1 people found the following review helpful.
Awesome Book
By Anthony K. King
This book was a required textbook for one of my classes, but I still use it in my teaching and ministry. I also recommend it numerous people. The only thing I wish is that Dr. Wardle would consider putting in electronic form.

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Selasa, 06 November 2012

[L404.Ebook] Download Culturally Responsive Cognitive-Behavioral Therapy: Assessment, Practice, and SupervisionFrom Brand: American Psychological Association

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Culturally Responsive Cognitive-Behavioral Therapy: Assessment, Practice, and SupervisionFrom Brand: American Psychological Association

Culturally Responsive Cognitive-Behavioral Therapy: Assessment, Practice, and SupervisionFrom Brand: American Psychological Association



Culturally Responsive Cognitive-Behavioral Therapy: Assessment, Practice, and SupervisionFrom Brand: American Psychological Association

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Culturally Responsive Cognitive-Behavioral Therapy: Assessment, Practice, and SupervisionFrom Brand: American Psychological Association

Integrating cultural influences into cognitive behavioural therapy (CBT), this book describes the application of CBT with people of diverse cultures and discusses how therapists can refine CBT to increase its effectiveness with clients of many cultures.

  • Sales Rank: #327392 in Books
  • Brand: Brand: American Psychological Association
  • Published on: 2006-01-01
  • Ingredients: Example Ingredients
  • Original language: English
  • Number of items: 1
  • Dimensions: 10.41" h x .92" w x 7.12" l, 1.61 pounds
  • Binding: Hardcover
  • 307 pages
Features
  • Used Book in Good Condition

About the Author
Pamela Hays holds a Ph.D. in Clinical Psychology from the University of Hawaii, a B.A. in psychology from New Mexico State University, and a certificate in French from La Sorbonne in Paris, France. From 1987 through 1988, she served as an NIMH postdoctoral fellow at the University of Rochester School of Medicine. From 1989 through 2000, she worked as core faculty member of the graduate psychology program at Antioch University in Seattle. In 2000, she returned to her home town on the Kenai Peninsula (Alaska) where she has since worked in community mental health, private practice, and with the Kenaitze Tribe's Nakenu Family Center. Her research has included work with Tunisian women in North Africa, and Vietnamese, Lao, and Cambodian people in the U.S. Pam lives in Kasilof, Alaska, which has a population of 500 people and several thousand moose. She provides consultation and teaches workshops internationally.

Most helpful customer reviews

2 of 2 people found the following review helpful.
Culturally sensitive CBT
By kevin
It provides excellent case examples for a variety of problems and deals well with the cultural religious and identity issues that are an essential part of effective therapy.

0 of 0 people found the following review helpful.
Informative and innovative
By Matilde Garcia
Very informative reading about the intersections in the relationships of culture and behavior modification therapy.

0 of 0 people found the following review helpful.
Five Stars
By Lisa Jo Gage
good

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Culturally Responsive Cognitive-Behavioral Therapy: Assessment, Practice, and SupervisionFrom Brand: American Psychological Association PDF
Culturally Responsive Cognitive-Behavioral Therapy: Assessment, Practice, and SupervisionFrom Brand: American Psychological Association PDF

Senin, 05 November 2012

[I959.Ebook] Download Ebook Media: From Chaos to Clarity, by Judy Ungar Franks

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Media: From Chaos to Clarity, by Judy Ungar Franks

What happens when you apply old-school media thinking to a new media world? Absolutely nothing! Media: From Chaos to Clarity strips away the bias of a bygone media era to unveil the Five Global Truths that make sense of a messy media world. Author Judy Franks takes the reader on a journey that departs the old, Newtonian media universe and enters a new world of media chaos where media work in exciting ways. The Five Global Truths offer practical solutions that can guide more integrated outcomes in a fractured marketing world. For each truth, there is a technology story, a pioneer, a lot of chaos and ultimately a new way to implement Integrated Marketing Communications for marketers, the media, marketing services agencies, and future professionals who wish to enter the field of marketing, advertising, and media. Since its publication, Media: From Chaos to Clarity has served as inspiration in both classrooms and corporate board rooms. Every day, the Five Global Truths are being put to the test as the media continue to undergo radical change. With each new disruption, the Five Global Truths are becoming more true. We now have a new navigation system for a messy media world that can stand the test of time and transformation.

  • Sales Rank: #62992 in Books
  • Published on: 2011-03-15
  • Original language: English
  • Number of items: 1
  • Dimensions: 8.50" h x .23" w x 5.50" l, .28 pounds
  • Binding: Paperback
  • 101 pages

Review
Media: From Chaos to Clarity offers a refreshing and optimistic perspective for marketers navigating today s very turbulent media waters. This book goes beyond the disruptions caused by new technologies and appropriately challenges conventional media wisdom. It provides a new framework that better explains the evolving consumer experience, at a time when more accountability is being demanded from media and marketing. As a marketing practitioner, I am inspired by the Five Global Truths. --Michael Moynihan, Vice President of Marketing and Consumer Communication, LEGO Systems, Inc.

Judy Franks has created a wonderful guide to sense-making in the fractured 21st century media universe. Her survey of the landscape adds a measure of calm to the confusion and serves as an antidote to the predictions of calamity. This is a must- read for anyone in the world of content creation. --Charles Whitaker Helen Gurley Brown Magazine Research Chair, Medill Northwestern University

Judy has explained the changes in media and communications in terms we ve never used before. She understands networks and systems and circles and synergy and interactions, where most media and marketing communications people still think in lines and arrows and outputs. --Don Schultz, PhD. Professor, Medill Northwestern University and Author IMC: The Next Generation

About the Author
Author Judy Franks is on the faculty of Northwestern University where she teaches media studies and consumer insight in both the Undergraduate and Graduate programs in Integrated Marketing Communications at the Medill School. Judy joined the Northwestern University faculty in 2008 following a 23-year career in Chicago’s leading Advertising and Media Services Agencies where she rose to the executive ranks across both the media and creative strategy disciplines. Judy has since been named among the Top 100 Faculty of Northwestern University by Northwestern University student body for three consecutive academic years. In addition to her teaching, Judy regularly shares her unique perspective on the media as a keynote speaker at industry conferences and also through her consulting firm, The Marketing Democracy. To learn more, feel free to visit The Marketing Democracy at: www.themarketingdemocracy.com and/or follow Judy on Twitter: @judyfranks. Judy's career began in an analog media world and she refers to her more recent experiences as "...an analog girl who 'survived' and actually now thrives in a digital world." Judy focuses her time and research on unearthing patterns of cooperation between existing and emerging media so that everyone can get The Big Picture. Judy is currently researching Binge TV viewing and how the transformation of television consumption patterns will impact advertising exposures and effects. In addition to writing Media: From Chaos to Clarity, Judy has also been published in collegiate textbooks and numerous marketing industry trade publications as well as The Huffington Post. Judy lives on the North Shore of Chicago with her husband, Steve and their son James. She teaches onsite at Northwestern University's Evanston and Chicago campuses as well as online.

Most helpful customer reviews

1 of 1 people found the following review helpful.
Clarifying Media from a great story teller
By Randy A Hlavac
As an educator, it is challenging to take complex concepts and make them come alive to the reader. Judy Franks has this talent. In her book, she is able to tell us - the reader - about the past and future of media and its impact on our lives and the organizations we use in our business and personal lives. It is a fun read where you learn something important in every chapter. I highly recommend this book to better understand media and its impact n our lives. The media change is here...now we must embrace and use it in our business and personal lives.

0 of 0 people found the following review helpful.
Accessible. Insightful. Clarifying.
By Ariel Goldfarb
Full disclosure: I am a big fan Judy's book and work, so I am a _bit_ biased. While I think the "Accessible. Insightful. Clarifying." I put in the subject is a good summary of what she tees up in this book, ultimately, the big takeaway/benefit from this book: reassuring.
In the brand/marketing world in which I work, there is a cacophony of voices screaming how everything is broken. I don't think it's necessarily broken, but there certainly are a lot of questions out there. I think that the ideas in Judy's book provide a high level view that helps put everything in context, in a very holistic way, yet these same ideas are well grounded in logic, history and common sense. I found it to be quite valuable. So much so that it became required reading on the course syllabus for the brand-related class I teach.

0 of 0 people found the following review helpful.
Making Sense of Change
By Ken Coogan
There have been more changes in the media landscape over the past 10 years than in the previous 100. No wonder that confusion reigns among marketers! Judy's book provides a framework for thinking about media and taking advantage of new opportunities while reminding us of certain truth's that haven't changed (Content is King). A great read for marketers of all types.

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