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Media: From Chaos to Clarity, by Judy Ungar Franks
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What happens when you apply old-school media thinking to a new media world? Absolutely nothing! Media: From Chaos to Clarity strips away the bias of a bygone media era to unveil the Five Global Truths that make sense of a messy media world. Author Judy Franks takes the reader on a journey that departs the old, Newtonian media universe and enters a new world of media chaos where media work in exciting ways. The Five Global Truths offer practical solutions that can guide more integrated outcomes in a fractured marketing world. For each truth, there is a technology story, a pioneer, a lot of chaos and ultimately a new way to implement Integrated Marketing Communications for marketers, the media, marketing services agencies, and future professionals who wish to enter the field of marketing, advertising, and media. Since its publication, Media: From Chaos to Clarity has served as inspiration in both classrooms and corporate board rooms. Every day, the Five Global Truths are being put to the test as the media continue to undergo radical change. With each new disruption, the Five Global Truths are becoming more true. We now have a new navigation system for a messy media world that can stand the test of time and transformation.
- Sales Rank: #62992 in Books
- Published on: 2011-03-15
- Original language: English
- Number of items: 1
- Dimensions: 8.50" h x .23" w x 5.50" l, .28 pounds
- Binding: Paperback
- 101 pages
Review
Media: From Chaos to Clarity offers a refreshing and optimistic perspective for marketers navigating today s very turbulent media waters. This book goes beyond the disruptions caused by new technologies and appropriately challenges conventional media wisdom. It provides a new framework that better explains the evolving consumer experience, at a time when more accountability is being demanded from media and marketing. As a marketing practitioner, I am inspired by the Five Global Truths. --Michael Moynihan, Vice President of Marketing and Consumer Communication, LEGO Systems, Inc.
Judy Franks has created a wonderful guide to sense-making in the fractured 21st century media universe. Her survey of the landscape adds a measure of calm to the confusion and serves as an antidote to the predictions of calamity. This is a must- read for anyone in the world of content creation. --Charles Whitaker Helen Gurley Brown Magazine Research Chair, Medill Northwestern University
Judy has explained the changes in media and communications in terms we ve never used before. She understands networks and systems and circles and synergy and interactions, where most media and marketing communications people still think in lines and arrows and outputs. --Don Schultz, PhD. Professor, Medill Northwestern University and Author IMC: The Next Generation
About the Author
Author Judy Franks is on the faculty of Northwestern University where she teaches media studies and consumer insight in both the Undergraduate and Graduate programs in Integrated Marketing Communications at the Medill School. Judy joined the Northwestern University faculty in 2008 following a 23-year career in Chicago’s leading Advertising and Media Services Agencies where she rose to the executive ranks across both the media and creative strategy disciplines. Judy has since been named among the Top 100 Faculty of Northwestern University by Northwestern University student body for three consecutive academic years. In addition to her teaching, Judy regularly shares her unique perspective on the media as a keynote speaker at industry conferences and also through her consulting firm, The Marketing Democracy. To learn more, feel free to visit The Marketing Democracy at: www.themarketingdemocracy.com and/or follow Judy on Twitter: @judyfranks. Judy's career began in an analog media world and she refers to her more recent experiences as "...an analog girl who 'survived' and actually now thrives in a digital world." Judy focuses her time and research on unearthing patterns of cooperation between existing and emerging media so that everyone can get The Big Picture. Judy is currently researching Binge TV viewing and how the transformation of television consumption patterns will impact advertising exposures and effects. In addition to writing Media: From Chaos to Clarity, Judy has also been published in collegiate textbooks and numerous marketing industry trade publications as well as The Huffington Post. Judy lives on the North Shore of Chicago with her husband, Steve and their son James. She teaches onsite at Northwestern University's Evanston and Chicago campuses as well as online.
Most helpful customer reviews
1 of 1 people found the following review helpful.
Clarifying Media from a great story teller
By Randy A Hlavac
As an educator, it is challenging to take complex concepts and make them come alive to the reader. Judy Franks has this talent. In her book, she is able to tell us - the reader - about the past and future of media and its impact on our lives and the organizations we use in our business and personal lives. It is a fun read where you learn something important in every chapter. I highly recommend this book to better understand media and its impact n our lives. The media change is here...now we must embrace and use it in our business and personal lives.
0 of 0 people found the following review helpful.
Accessible. Insightful. Clarifying.
By Ariel Goldfarb
Full disclosure: I am a big fan Judy's book and work, so I am a _bit_ biased. While I think the "Accessible. Insightful. Clarifying." I put in the subject is a good summary of what she tees up in this book, ultimately, the big takeaway/benefit from this book: reassuring.
In the brand/marketing world in which I work, there is a cacophony of voices screaming how everything is broken. I don't think it's necessarily broken, but there certainly are a lot of questions out there. I think that the ideas in Judy's book provide a high level view that helps put everything in context, in a very holistic way, yet these same ideas are well grounded in logic, history and common sense. I found it to be quite valuable. So much so that it became required reading on the course syllabus for the brand-related class I teach.
0 of 0 people found the following review helpful.
Making Sense of Change
By Ken Coogan
There have been more changes in the media landscape over the past 10 years than in the previous 100. No wonder that confusion reigns among marketers! Judy's book provides a framework for thinking about media and taking advantage of new opportunities while reminding us of certain truth's that haven't changed (Content is King). A great read for marketers of all types.
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